1) Music Videos demonstrate genre characteristics for example a stage performance in metal videos or even dance routines for boy/girl bands. http://www.muzu.tv/gb/thewanted/glad-you-came-music-video/998724/
2) There is a relationship between the lyrics and visuals - either illustrates the video helps convey the meaning of the song, amplifying the video repeats or exaggerates an effect, moment or phrase from the song or contradicting the video completely ignores the song. http://www.muzu.tv/gb/ladygaga/born-this-way-music-video/920439/
3) There is a relationship between the music and the visuals - either illustrates, amplifying or contradicting. http://www.muzu.tv/gb/nicolescherzinger/wet-music-video/1069955/
4) The demand of the record label will include the need for lots of close ups of the artist(s) and the artsiest may develop motifs which recur across their work. For example the way that Maroon 5 has a large amount of close ups that are used in the video to make you feel like you know them. http://www.muzu.tv/gb/maroon5/moves-like-jagger-music-video/1051598/
5) There is frequently reference to notion of looking - Meaning that a relationship between the artist and the viewer is formed because it looks to be if they are singing to you and the camera acts more like a window than a camera.
6) There is often intersexual reference - to films, other music videos etc...
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